2 Dec

Kevin Tererro, ThePureWay.com

Be the Picture of Health and Happiness.

The Pure Way offers dietary supplements while simultaneously delivering dietetic services to some of Florida’s most prestigious athletes, teams, and health enthusiast. Their store needed a fresh new brand identity to go with their expanded list of products and service list, as well as some packaging revamps to match.

Pure and Simple

The previous logo featured the ever-so-overused “organic” leaf. After developing some clear business goals, we designed a clean mono-line logo in ode to the simplicity of the brand. The ocean front icon symbolizes our innate beginnings from the sea; The building blocks to a healthy life in their most basic of form: Water, sunlight, the tree of life, unadulterated air to breath and space to live, learn, and grow in.


Logo development: Rough sketches / ideation. 

Logo development: Sketch re-visioning.

Logo development: Final re-visioning.

Brandmark In Motion

Packaging and Concept Mockups

Brand Patterns

Brand Patterns: Primary grain.

Brand Patterns: Specialty grain.

Brand Patterns: Specialty grain application.

Brand Collateral

Product Cards

Ready to start a new project?

Please, get in touch.

© 2017 Hxt Sauce Brand Design All Right Reserved.
Adrian Lloyd
700 NE 26th Terrace, #1006, Miami, Florida 33137
dadeism2@gmail.com +1 (786)344-0945