The Pure Way offers dietary supplements while simultaneously delivering dietetic services to some of Florida’s most prestigious athletes, teams, and health enthusiast. Their store needed a fresh new brand identity to go with their expanded list of products and service list, as well as some packaging revamps to match.
Be the Picture of Health and Happiness.
Pure and Simple
The previous logo featured the ever-so-overused “organic” leaf. After developing some clear business goals, we designed a clean mono-line logo in ode to the simplicity of the brand. The ocean front icon symbolizes our innate beginnings from the sea; The building blocks to a healthy life in their most basic of form: Water, sunlight, the tree of life, unadulterated air to breath and space to live, learn, and grow in.
Logo development: Rough sketches / ideation.
Logo development: Sketch re-visioning.
Logo development: Final re-visioning.
Brandmark In Motion
Packaging and Concept Mockups
Brand Patterns: Primary grain.
Brand Patterns: Specialty grain.
Brand Patterns: Specialty grain application.