THE PURE WAY | POPUP BANNER

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CHALLENGE

After The Pure Way was awarded exclusive distribution of Tropics Best Coconut Oil, they needed to boost awareness of their new product. The goal was to catch the eye of passing customers in a busy location filled with other vendor’s signage and sales offers.

OUTCOME

We took photos of the surrounding areas to develop a color scheme that would set them apart from any other near by vendors. To catch passing customers, we added a colorful and informative infographic detailing the uses of their amazing product so that customers would receive value before purchase to establish trust and rapport.

SCOPE OF WORK

POPUP BANNER

INFOGRAPHICS

Easy to identify objects, markers, and elements were all developed to make the complete image as compelling and easy to digest for readers.

COLOR PALETTE

A bold palette was used to capture the attention of patrons of the farmers market. The colors help to correlate the listed benefits with the body parts that coconut oil heals.

BENEFITS & LIST MARKERS

BENEFITS INFOGRAPHIC

Information on coconut oil’s main three fatty acids had been listed and visually divided into a pie graph to show the overall percentage of each.

LIST MARKERS

List markers we made bold. Each color marker corresponds to a specific health benefit provided by coconut oil.