Mr. Morgan Identity System

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MR MORGAN BRAND IDENTITY

case study

CHALLENGE

Mr. Morgan is a resident Miami DJ, best known online for his prolific Deep/Tech House mixes, and his dedication to promoting and developing of the Deep House music scene online and in South Florida.Mr. Morgan needed an identity system that could be used to promote and differentiate his brand not only locally, but also online. The main objective was to create a versatile logo system that could be placed on promotional collateral such as stickers and on merchandise such as vinyl and collective Mix CD’s.

OUTCOME

We devised promotional stickers that were durable enough to be placed on laptop surfaces but still be affordable enough to be left in public areas such as night club locations with high traffic. We used a visual language that was able to catch the public’s eye, helping him generate more traffic to his online mixes, fulfilling his business goal of promotion and differentiation.

SCOPE OF WORK

LOGO DESIGN

BRAND IDENTITY SYSTEM

SALES STRATEGY