Selling Brands Over Services

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The Difference Between a Logo and a Brand

What is a brand? Your logo is part of your corporate identity, however this is not your brand. It’s a PART of your brand. When you think of branding you have to think about what your consumers think and feel about your business. That is your brand. Branding includes knowing who your customers are, what…

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How to Invest in a Logo That Doesn’t Suck!

Logo design is one aspect of branding that helps grow your business. however it is very easy to make mistakes when investing time and money along the way. This video discusses some commonly made mistakes, how to avoid them and how to find the right person for your next logo design project. For more information…

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